DEALERSHIP - PRIVACY POLICY

Updated: December 31, 2025

OUR APPROACH TO PRIVACY

We are committed to protecting the privacy of your personal information (Personal Information or PI) and the responsible use of that information to deliver personalized, relevant content to our customers. This Privacy Policy applies to this website or mobile application and the websites and mobile applications that display this Privacy Policy (collectively, Sites). We may also operate additional websites or mobile applications that are governed by their own privacy policies.

This Privacy Policy describes our policies and procedures for the collection, use and disclosure of your information and data on these Sites and the services available through them (Services).

Our Sites also contain a link to our Website Terms of Use which govern your use of these Sites and the Services available through them. By using these Sites or Services, you agree to the terms of both this Privacy Policy and the Website Terms of Use.

INFORMATION WE COLLECT

The Personal Information we collect may include:

Your contact information (name, postal address, email address, phone number)
Information provided when communicating with us via email, mail, call, chat or text
Vehicle information (sales and service history, vehicle payments, VIN, mileage)
Information required to process finance/loan applications and purchases (driver’s license, insurance policy numbers, social security numbers, financial and credit-related information)
Payment information to process sales and service transactions
Online activity and preferences when using our Sites and Services
Social media details and other information shared on those platforms
Access and usage data (IP address, browser type, device type, pages visited, geolocation, date and time of visit)

HOW WE COLLECT INFORMATION

Information you choose to provide through our Sites or Services
From our affiliates
From automotive manufacturers
From subcontractors, vendors and third-party providers
Automatically from devices used to access our Sites and Services
Through communications via email, mail, phone, chat or text

HOW WE USE YOUR INFORMATION

Provide our Services
Communicate with you and respond to inquiries
Customize information and advertisements
Promote and market our Services
Advertise on third-party platforms (Google, Bing, YouTube, Facebook, Instagram)
Process transactions and payments
Facilitate vehicle financing or leasing
Operate and analyze our business and Services
Aggregate data to improve the quality and value of our Sites and Services
Defend against or respond to claims or litigation

We do not engage in profiling that produces legal or similarly significant effects.

WHO WE SHARE YOUR INFORMATION WITH

Our affiliates
Automotive manufacturers
Service providers and Suppliers
In connection with acquisitions or asset sales
As required by applicable law

We do not sell your data.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties.

While we conduct vendor assessments of our Suppliers, we cannot control or be responsible for how third parties use information. Please review their privacy policies.

EXTERNAL LINKS: DATA USE BY THIRD PARTIES

Our Sites may contain links to third-party websites and services. Once you leave our Sites, we are not responsible for information collected by those third parties. Third-party platforms (Google, Bing, YouTube, Facebook, Instagram) may collect information directly through their own technologies. Please review their privacy policies.

COOKIES, ETC.

We use cookies, tracking pixels, web beacons, and related technologies to automatically collect information. Cookies help remember user preferences and enhance user experience.

You may configure your browser to refuse cookies; however, certain features of our Sites may not function properly. We do not currently respond to “Do Not Track” signals.

HOW WE PROTECT YOUR DATA

We maintain safeguards that comply with federal and state laws, including updated FTC Safeguards, and industry standards to protect Personal Information. However, no system can guarantee complete security. We will provide legally required notifications in the event of a breach.

DATA RETENTION

We retain Personal Information only as long as necessary for the purposes described in this Privacy Policy and as required by law.

OUR POLICY TOWARDS CHILDREN

Our Sites and Services are not intended for children under 13. We do not knowingly collect Personal Information from children without verifiable parental consent.

JURISDICTIONS

Your Personal Information is collected and used within the United States. We do not represent compliance with foreign laws, including the European Union’s GDPR.

COMPLIANCE WITH LAW ENFORCEMENT

We may disclose information as necessary to comply with legal obligations, protect rights, or prevent illegal or unethical activity.

CORPORATE TRANSFERS

In the event of a merger, acquisition, reorganization, or similar transaction, Personal Information may be transferred as part of business assets.

CHANGES TO OUR PRIVACY POLICY

We may modify this Privacy Policy at any time. Continued use of our Sites or Services constitutes acceptance of any changes.

STATE PRIVACY LAWS

Residents of certain states (including California, Virginia, Colorado, Connecticut, and Nevada) may have additional rights regarding their Personal Information, including:

The right to know how and why information is collected
The right to access and correct information
The right to opt-out of sale or targeted advertising
The right to request deletion (subject to legal exceptions)

To exercise these rights, contact us as described below. Identity verification may be required.

COMMUNICATIONS / SMS / TEXT MESSAGES

Your consent to receive SMS messages applies solely to us and not to third parties. We do not share mobile numbers for marketing purposes.

By consenting, you agree to receive marketing, informational, and transactional messages, which may include automated or prerecorded calls. Message and data rates may apply. Consent is not a condition of purchase.

You may opt-out at any time by replying “STOP.” Messages and calls may be monitored or recorded.

OPTING OUT

Email: Use the unsubscribe link in our emails
Postal mail: Request placement on our “Do Not Contact” list
Text messages: Reply “STOP”
Adjust browser or device ad settings

HOW TO CONTACT US

If you have questions or wish to exercise your rights, please email us at: privacy@datadrivenholdings.com

California residents may call toll-free: 1-888-565-6043

We will make every effort to promptly respond and address your concerns.