Kelley Blue Book® - The Experts in New and Used Car Values
We use Kelley Blue Book® to give you added confidence when buying your new or used vehicle from Mark Kia. For almost 90 years, Kelley Blue Book® has been the experts when it comes to empowering car buyers to make well-informed decision with research, comparisons, trade-in and blue book values, and more!
The Kelley Blue Book® Price Advisor report helps us assess the market value of our vehicles, ensuring they are priced consistently, fair and competitively. After all, our mission is simple: to increase your driving confidence. You get to drive without having to worry over whether you made out with the best possible price.
Fair Market Range
Fair Market Range gives the range of prices people will pay for a vehicle as estimated by Kelley Blue Book®. This is updated weekly and determined using recent transactions, supply, demand, and changes to the market.
Fair Purchase Price
Fair Purchase Price is what other buyers have typically paid for a specific vehicle based on actual new-vehicle transactions from across the country and regularly adjusted to reflect changes in the market.